First Czech company on 5TH Avenue? ALUKOV is negotiating
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ALUKOV, the leading Czech manufacturer and distributor of swimming pool, spa and terrace enclosure, recently opened a showroom in Prague and Saint Tropez, France.
That was just the beginning, ALUKOV wants to open whole network of exclusive showrooms in major European cities and their products will be more shown also in the USA.
Showroom in Los Angeles is opening in October already. “After returning from a business trip from the USA, I decided to open a second showroom on the East coast. Whereas how exclusive products ALUKOV makes, it is not unreasonable to discuss the location of the showroom on Manhattan in New York City. I think our enclosures would fit perfectly on 5th Avenue. It is a place massively visited by people from all over the world, which exactly corresponds to our requirements, because our customers are from more than 40 countries. So where else,” said CEO of ALUKOV Jan Zitko.
ALUKOV brings together, under the auspices of the European Economic Interest Group called IPC Team, companies from 40 countries all over the world. Especially in the United States sees ALUKOV‘s CEO the greatest potential: “Five years ago we began to sell our products in the U.S. and we definitely want to develop there. There is the largest amount of pools in the world, around thirteen million. But only a company with a very advanced technological level, quality customer service and logistics as well as good understanding of the legislative setting, may sell this type of product there. And I am very proud that we are in our industrial sphere the only company from Europe that has achieved this in history.”
The largest market for enclosures that combine aluminum profiles and polycarbonate, in case of terrace enclosures also increasingly popular safety glass, still remains Europe. “Above all, the terrace enclosure is experiencing a great interest in recent years. Everyone wants to have a terrace by their house or balcony by their flat, but finally they spend there just a very little time. Terrace enclosure CORSO is here to make people understand that the inscrutable weather doesn’t have to ruin the moments spent with family or friends. Although you’re outside, you can be warm and dry,” says CEO Jan Zitko and describes a change in corporate policy: “Everyone is focused on advertising, but people are overwhelmed with many different forms of advertising. Also exhibitions cease to be attractive, the quality of it declines. The ideal solution is to get physically closer to the people. Just like car manufacturers have their showrooms in every larger town, as well ALUKOV wants to make a choice of enclosure as easy and pleasant as possible.”
Almost on the verge is opening of showroom at exclusive locations in Vienna, Berlin, Budapest, Bratislava and Warsaw and other major cities of Europe will follow. “As the creator of a unique system of variable sliding swimming pool and terrace enclosures we want to show people that if they have the original at hand, it is nonsense to satisfy themselves with a copy,” ends resolutely Jan Zitko.
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